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Web-based brand management
Graphic standards manuals of the past are obsolete, and rarely addressed brand-building background. Web-based brand management sites for intranets and global portals invite staff, suppliers and affiliates to support a brand. Typical modules include: brand background, brand identity design policy, downloadable logos and templates, along with an art specifications archive.
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BC Principals' & Vice Principals' Association
No one knew where the owl symbol came from, but it was a good brand identity, strongly associated by stakeholders and constituency with the organization. There were no standards for typography with the symbol, other than a reference to font family, or standardized design applications including word processing templates. ConeHouse came to the rescue.
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| Projects through agencies |
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